
Who we are
We are committed to making life insurance effortlessly accessible, easy to comprehend, and personalized for today's lifestyle. Recognizing the distinctive requirements of the millennial generation, we put our utmost effort into becoming your reliable ally on your path towards financial health.
Our Vision
We envision a future where life insurance decisions are made with ease, keeping your best interests in mind.
The Problem We Saw
We identified a critical problem – a disconnect between millennials and life insurance.
Numerous individuals feel overwhelmed, confused, and disengaged from this vital aspect of financial planning.
Our Approach
In a world often overwhelmed by complex insurance jargon, we simplify the process. Our approach is centered on transparency, education, and innovation. We leverage cutting-edge technology to provide personalized solutions that align with your goals and aspirations.
Our founders
We recognise the unique requirements of millennials and aim to become your reliable ally on the path to financial stability. We are fully committed to fortifying Indian Millennials, assisting you in making educated choices tailored to your distinct requirements.

Devika Daga
Co-founder

Nandini Chandak
Co-founder

Khushi Karve
Co-founder

Yogda pachisia
Co-founder

Sneja togani
Co-founder





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how your journey with us will unfold
Start the Journey
Begin by answering a series of thoughtfully designed questions that go beyond the surface, providing a holistic view of your life and aspirations.
Psychology in Play
Our questions are strategically crafted to uncover your unique perspectives and values, adding a psychological depth to the process.
Personalized Recommendations
Based on your responses, we generate tailored life insurance recommendations that align with your personality, preferences, and financial goals.
Transparent and Insightful
Receive clear explanations for our recommendations, empowering you with the knowledge to make informed decisions about your coverage.
Comparison
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Earning points
Earn points by paying premiums on time, hitting milestones,